Friday, March 21, 2014

Tarsus successfully acquires 50% stake in Shenzhen event

News this week: U.K.-based organiser, Tarsus, has received final regulatory approval for its acquisition of a 50% stake in the China (Shenzhen) International Branded Underwear Fair (SIUF). Tarsus acquired the stake from Zhang Fengwei & Associates. The deal was brokered by Mayfield Media Strategies.

SIUF was launched in 2006 and the 2013 edition covered a net space of almost 16,000 m2. Currently, the event is largely a domestic exhibition, but the partnership with Tarsus will enable SIUF to internationalise, and add to the exhibitor base of Tarsus’ “OffPrice” Show of which lingerie is an important category.

Douglas Emslie, managing director of Tarsus commented, “We are delighted to add SIUF, a market leading exhibition to our portfolio. China is an important market for us and this acquisition fits with our “Quickening the Pace” strategy as well as providing synergies with our Off-Price shows in the US. This acquisition will consolidate our position in this fast growth market.”

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