News this week: U.K.-based organiser, Tarsus, has received final regulatory approval for
its acquisition of a 50% stake in the China (Shenzhen) International Branded Underwear Fair (SIUF). Tarsus acquired the stake from
Zhang Fengwei & Associates. The deal was brokered by Mayfield
Media Strategies.
SIUF was launched
in 2006 and the 2013 edition covered a net space of almost 16,000 m2.
Currently, the event is largely a domestic exhibition, but the partnership with
Tarsus will enable SIUF to internationalise, and add to the exhibitor base of
Tarsus’ “OffPrice” Show of which lingerie is an important category.
Douglas Emslie,
managing director of Tarsus commented, “We are delighted to add SIUF, a market
leading exhibition to our portfolio. China is an important market for us and
this acquisition fits with our “Quickening the Pace” strategy as well as providing
synergies with our Off-Price shows in the US. This acquisition will consolidate
our position in this fast growth market.”
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