News this week: The Thailand Convention & Exhibition Bureau (TCEB) recently released 2014 first quarter
results of Thailand’s MICE industry. Covering the period from October to
December 2013, the country received 186,864 MICE visitors who contributed
US$491.8 million to the local economy – that is up 5% and 6% respectively compared
with the same quarter in 2013.
Highlighting the
Oceania market, TCEB revealed a growth of 13% and 14% respectively in the
number of MICE visitor arrivals and revenues generated during the quarter. In
particular, TCEB noted visitor arrivals from China recorded significant growth
during quarter – up 177% over the same period in 2013.
According to TCEB, the
international convention business accounted for the largest share of Thailand’s
MICE market, measured by both visitor arrivals (58,682) and revenues generated
(US$178 million). Looking ahead, TCEB projects an overall 5% growth in visitor
arrivals and a 10% growth in revenues for the full year in 2014.
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