News this week: China’s largest e-commerce company, Alibaba
Group, will launch a new marketplace in the U.S. named 11Main.com. The consumer-focused platform
will be launched through Alibaba’s subsidiaries, Auctiva and Vendio, which the company purchased in 2010.
11Main.com will charge sellers a commission fee of 3.5%, with
the maximum capped at US$50. There will be no charge levied on the selling of printed
books, DVDs and music. There will also be a 5% listing fee per month for sellers
in certain categories, which will be waived if they use the platform’s selling
tools.
Currently, listing on 11Main.com is by invitation only.
Categories listed on the marketplace include Fashion, Home, Jewelry, Baby,
Collecting, Tech, Sporting Goods, Toys and Entertainment.
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