Friday, February 14, 2014

Alibaba to launch marketplace in U.S.

News this week: China’s largest e-commerce company, Alibaba Group, will launch a new marketplace in the U.S. named 11Main.com. The consumer-focused platform will be launched through Alibaba’s subsidiaries, Auctiva and Vendio, which the company purchased in 2010.

11Main.com will charge sellers a commission fee of 3.5%, with the maximum capped at US$50. There will be no charge levied on the selling of printed books, DVDs and music. There will also be a 5% listing fee per month for sellers in certain categories, which will be waived if they use the platform’s selling tools.

Currently, listing on 11Main.com is by invitation only. Categories listed on the marketplace include Fashion, Home, Jewelry, Baby, Collecting, Tech, Sporting Goods, Toys and Entertainment.

This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.

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