News this week: The Thailand
Convention & Exhibition Bureau (TCEB) has officially appointed its new President, Nopparat
Maythaveekulchai, on 16th May 2013. Mr. Nopparat replaces Akapol
Sorasuchart, who resigned in March 2012, and will be tasked to implement the
bureau’s existing five-year strategy with five key policies.
The key policies
aim to enhance public image of TCEB and attract mega-sized events including: 1)
Coordinate projects between public and private sector and hold industry-wide
brainstorming sessions; 2) Build TCEB’s public image; 3) Encourage pooling of
mega projects in Thailand; 4) Strengthen marketing policies; and 5) Develop a
MICE Intelligence Centre.
Nopparat was quoted
saying, “In enhancing the growth and driving the industry forward rapidly,
there are 5 policies I believe are important as they are the foundation for the
integration of the whole MICE system… My mission concerns the rise of Thai MICE
as the industry that generates major revenue for Thailand just after the
tourism industry… TCEB has foreseen that Thai MICE industry will multiply its
value to 88,000 million baht (US$2.9 billion) in 2013, while numbers of MICE travellers
could reach 940,000.”
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