Friday, June 07, 2013

Messe Frankfurt signs agreement with Australian auto association

News this week: Exhibition organiser Messe Frankfurt and the Australian Automotive Aftermarket Association (AAAA) have signed an agreement to promote six Automechanika trade fairs of strategic interest to businesses in the Australian automotive aftermarket. The AAAA will also assist Messe Frankfurt to raise the profile of the Automechanika brand and key fairs in the Australian market.

Messe Frankfurt’s Automechanika series of trade shows operates 13 international editions around the world. In particular, the agreement aims to benefit AAAA members who exhibit or visit the Frankfurt, Dubai, Shanghai, Johannesburg, Moscow and New Delhi shows.

Executive director of AAAA, Stuart Charity, said, “This agreement presents AAAA members with significant opportunities to more readily access expanding international markets. The Australian aftermarket now exports about AU$800 million (US$773 million) worth of product a year. This agreement will increase international marketing opportunities and lower costs for innovative Australian aftermarket businesses.”

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