Friday, June 14, 2013

Reed to partner with ShanghaiMart at merged mega gift show

News this week: Reed Huaqun Exhibitions, a joint venture subsidiary of Reed Exhibitions China, has agreed with exhibition venue ShanghaiMart to jointly develop the Shanghai International Gift & Home Trade Fair – a trade show previously produced by ShanghaiMart.

The new show will be renamed the Shanghai International Houseware, Premium, Arts & Crafts Creative Design Exhibition and it will be organised by Reed Huaqun with support from the China Gift Chamber of Commerce (CGCC). The three day show will run from 28th to 30th August 2013 at ShanghaiMart.

Nat Wong, president of Reed Exhibitions Greater China, commented, “This event marks the successful combination of the best elements of two big players: Reed Huaqun and ShanghaiMart. We’ve disassembled the competition model to create better business growth and a far bigger and more synergistic event. The merger of gift shows from Reed Huaqun and ShanghaiMart will deliver fantastic win-win results through the synergy of combining both parties’ strongest advantages.”

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