Friday, April 04, 2008

FT Chinese hits 1 million

Thomas Crampton has been blogging this week from the IFRA Publish Asia event in Macau. Lot's of interesting stuff and I commend you to browse back through his posts of the past few days.

What caught my eye today, though was the news that Angela Mackay, the FT's Executive Director Asia/Pacific reported that are now up to 1 million unique users. Overall, the FT's launch in Asia appears to have been pretty successful and the web-focused Chinese language strategy is an obvious way to build up the franchise while avoiding China's prohibitively restrictive regulatory environment.

The video of Tom's interview with Angela is available on You Tube as well as his blog.

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