About 5 years ago, I was in India, looking at the IT media market for one of my clients. One of the most interesting discussions I had was with IT Nation, a VC-backed IT media start-up. They've actually branched back into print magazines, but one of the key pieces of thinking then was that an online-led approach would give them access to small metropolitan markets that were uneconomical to serve in print.
I remember this when I read this piece today on contentsutra.com. As you can see from the chart, the share of Internet use of the top 8 cities has shrunk from 77% in 2000 (when there were just 5 mn users in India) to 38% (when there are 46 million). According to this research, the 'tiny' cities with less than 500,000 inhabitants now make up 29% of India's Internet users. There are, as always, some health warnings with these numbers and I don't know how many <500,000 cities there are in India (any volunteers out there with that information?). But, it's pretty clear to me that as a B2B or technology publisher in India, you're not likely to be touching these people with print titles, let alone F2F. Online is the only way.
Monday, December 10, 2007
Getting deep into India online
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment