Asia to account for 20% of global ad spend

The Asia Media Journal has been published for several years now by the team at Media Partners Asia, the only other consulting firm in the region of which I'm aware which focuses seriously on the media (happily, in areas largely complementary to those we look at). They've recently taken some of the journal's content online.

I was struck by a report on their own advertising research. MPA's Vivek Couto is quoted saying that "By the end of 2008, Asia will represent more than 20% of global ad spend, fuelled by the expansion of China and India". The report is predicting overall Asian market growth of 6.7% in 2007 and 8.5% in 2008. In India, "having peaked last year, ad spend growth...is expected to come in at just above 20% this year before slowing to 16% in 2008".

There's lots more insight in this article which I recommend you look at.