It hasn't been the easiest year for my friends at the Thailand Convention & Exhibition Bureau. They've had various leadership changes to contend with along with some ongoing political uncertainty in Thailand. It's a testament, then, to their efforts and Thailand's continuing appeal to events organisers that the Bangkok Post has them reporting a 22% increase in MICE arrivals this year.
The new leadership team of Chairman M.R. Disnadda Diskul and President Natwut Amornvivat are reportedly targeting a 19% increase next year to 947,600 arrivals and MICE revenues of Bt65 billion (US$2.1 billion). With elections due this Sunday, they will be hoping for a more 'normal' year next year, allowing them to focus on promoting Thailand's combination of charm and business appeal.
Thursday, December 20, 2007
Ambitious targets for TCEB
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