This isn't really a business media story, but it caught my eye and it's a holiday here today anyway, so travel-related tales are de rigeur. There are few organisations in the world associated with the staid establishment than the BBC. There are few publishers which have captured counter-culture chic and made scads of money out of it than Lonely Planet.
So, imagine our surprise to see that BBC Worldwide has bought 75% of the offbeat guidebooks company from founders Tony and Maureen Wheeler. The Asian twist here is that the company is headquartered in Melbourne.
Monday, October 01, 2007
"Auntie" buys Lonely Planet
Posted by Paul Woodward at 8:42 pm
Labels: BBC, mergers and acquisitions, travel media
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