Sunday, August 27, 2006

WSJ in India - what happened to the other deal?

A couple of years ago, when India first started cracking open the door of its previously tightly closed media market, there was much excitement when the Wall Street Journal announced that it would publish an Indian edition together with the Times of India group. That seems to have been conveniently forgotten in the latest round of excitement in the Subcontinent generated by its announcement of a tie-up with the HT Media Group.

This isn't exactly an Indian edition but revolves around providing WSJ content to HT Group's proposed new business paper. HT's flagship is the Hindustan Times, founded by Mahatma Gandhi in 1924.

So, Mr. Crovitz, what happened to plan A?

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