Monday, August 21, 2006

Back to more China publishing problems

Back from a great trip to New Mexico and California to all sorts of news. Top of the list this morning is that Time Inc's efforts to launch Sports Illustrated in China in collaboration with the Hong Kong-listed SEEC Media may have fallen foul of tougher implementation of publishing regulations in Beijing. The IHT carries quite a good piece on this. The Wall Street Journal one is better but is behind their firewall.

The publishing regulator, GAPP, seems to be going out of its way to plug all the loopholes and make it clear that back-door market entry strategies that once worked in the PRC are now verboten.

No word on any impact of this problem for Sports Illustrated on the Chinese edition of PC magazine that SEEC is publishing with Ziff.

SEEC Media is the commercial arm of the publisher of China's leading crusading business title Caijing.

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