Outsource the editorial....fear and trembling in the news room

Paul Conley points me towards an interesting post on the provocatively-named ContentSutra titled "Outsourcing Is Here To Stay, Even In Media".

India's competencies in technology in particular are well documented. Why would Indian publishers want to license content from their international counterparts when they can produce it themselves for a fraction of the price? The natural extension of that thinking for technical material is, if they can produce it, can they sell it to publishers in other places? Several companies, including newly-listed and Bombay Stock Exchange star performer Cybermedia clearly think so. Not only is the company trying to sell its content, it has also pledged to use the funds acquired in the recent IPO to launch a new international magazine focused on outsourcing.