The National Readership Survey in India is always controversial. The publication of the 2004 edition was delayed for several months by law suits. This year's NRS shows the three major general business magazines losing readers as Hugo Martin picks up on his blog today.
This is an interesting time for India's publishers as the door to foreign, non-news publishers is now wide open as we reported here on June 2nd. The market has never been particularly strong. BSG estimated last year that the total b2b magazine market was generating revenues of only around $20 - 25 million.
Monday, June 13, 2005
Business Magazines Losing Readers in India
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