Amex and Asian b2b

With due deference to the efforts of the PR industry, we report on an intriguing tie-up between American Express and the MICE industry sub-title of TTG Asia, the Asian region's leading travel trade publisher.


TTGmice...has announced a tie-up with American Express to produce the upcoming 2005/2006 edition of the annual TTGmice Planner.

The collaboration allows MICE planners to take advantage of discounts offered by participating vendors whenever payments are made using any American Express card. In addition, advertisers in this year’s planner will gain additional exposure as 5,000 extra copies will be delivered to the corporate clients of American Express. The planner will also be delivered to the more than 13,000 MICE industry members in Asia-Pacific who already receive TTGmice.

Whether as well as or instead of advertising, we'll have to see how the next edition of the 'Planner' looks. But multiple revenue streams are all the rage in the world of B2B and it's good to Asian publishers getting in on the act.