China to record 25% annual growth in media industry

PWC's annual report on the world's media and entertainment industries contains insights likely to keep this industry's sights focused strongly on Asia. The region is set to maintain the world's fastest growth rates the report says, led by China which should overtake Japan as a media market by 2008.

Average annual spending growth in China is going to top 25% until 2009, the report says. There are clouds in the picture though. The FT quotes [subscription required] a PWC partner, Stephanie Kane as saying "without piracy, growth in both digital media and China would be considerably stronger".