News this week: Last week, the Thailand Convention and Exhibition Bureau (TCEB) launched
the ASEAN Rising Trade Show (ART) campaign at the Thailand International
Exhibitions & Events Forum 2015 (TIEEF 2015) designed to position Thailand
as the top events destination for exhibitions in the ASEAN region.
The ART marketing campaign focuses on three strategies: i) upgrading
international exhibitions in the five key industries of automotive, energy,
infrastructure, food & agriculture, and health & wellness over the next
three years; ii) providing financial support to exhibition organisers’ international
marketing efforts; and iii) expanding the ASEAN MICE Collaboration programme to
capture new markets in southern China.
TCEB’s strategic and business development vice president, Mrs. Supawan
Teerarat, said, “It is a three-year programme running until 2017. TCEB will
provide financial support of US$764,000 annually to encourage trade show
organisers to attract more quality visitors. We see the opportunity to expand
the sector in ASEAN as well as to capture new markets in south China like Yunnan.”
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