News this week: The Iskandar Regional Development Authority (IRDA) and Johor Tourism Department will partner to
attract more business events to the region with plans of establishing a
regional CVB – Johor Convention & Exhibition Bureau (JCEB). The two
departments recently submitted a paper to the Johor state government in
November on the formation of JCEB within a year’s time.
A MICE Working Group has reportedly been created to discuss the
development, which includes regional hotels, Tourism Malaysia, Malaysian
Association of Tour & Travel Agents (Inbound), Malaysia Airlines and other
industry players.
Mohammad Rosly bin Md Selamat, IRDA senior vice-president economics
& investment, said, “Our revised Comprehensive Development Plan II (2015 –
2025) acknowledged the need for a CVB, and to focus more on the MICE sector, in
line with the state’s objective of increasing revenue by having more
higher-spending visitors and increasing room-nights. We want to position Johor
Bahru as a competitive secondary MICE city after Kuala Lumpur, and also take
full advantage of our easy access from Singapore — a major convention and
exhibition hub.”
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