News this week: Indonesia is looking to its MICE industry to
drive the country’s tourism sector in anticipation of the ASEAN Economic
Community (AEC) – which is officially due to take effect in December 2015. According
to the Indonesian Tourism Promotion Board (BPPI), MICE
tourism contributed 40% towards Indonesia’s total overseas tourist arrivals in
2013.
The Indonesian tourism industry identified several areas of focus to prepare
itself for the regional competition including the required human resources needed
to serve the industry during the next year, as well as favourable government
policies targeting MICE.
Ms. Wiryanti Sukamdani, head of the Indonesian Tourism Promotion Board
(BPPI), was quoted in the local media, “With its nature, marine and eco-tourism
destinations as the country’s great assets, Indonesia can be a paradise for
MICE tourists from all around the world. We personally hope that the number of
foreign tourists in 2019 can reach 20-25 million and 275 million for national
tourists. That number can be reached by pushing forward the work performance of
the MICE sector.”
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