News this week: The Thailand Convention & Exhibition Bureau (TCEB) unveiled its 2015
marketing campaign “Invent-Clone-Upgrade” to increase the number of trade fairs
and exhibitions hosted in Thailand.
In preparation for the formation of ASEAN Economic Community (AEC) in
2015, TCEB’s three-pronged marketing strategy is looking to encourage eligible
organisers to “invent” new types of trade fairs; “clone”, or replicate some of
the country’s most successful fairs in other zones; and lastly to “upgrade” the
standard of existing Thai trade fairs.
According to TCEB, the MICE industry generated revenues of US$2.7
billion in 2013, of which US$424 million came from the exhibition and trade
fair sector. Looking ahead, the bureau forecasts MICE revenue in 2014 to
increase by 10% reaching US$3 billion, while MICE visitor arrivals are expected
to reach 888,210 this year.
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