News this week: Last week, The Thailand Convention & Exhibition Bureau (TCEB) unveiled a new, major initiative,
“Thailand CONNECT The World” at IT&CMA and CTW Asia-Pacific 2014. Thailand is expected to attract more than
one million MICE travellers in 2015 adding US$3 billion to the Thai economy.
TCEB expects about 70% of the international MICE visitors will come from Asian
markets with the rest primarily coming from Europe and the U.S.
The campaign focuses
on three pillars of the Thai MICE industry: destinations, businesses and
people. The campaign also leverages the upcoming implementation of the ASEAN
Economic Community (AEC) in 2015 which will put Thailand at the centre of an
economic region with 3.4 billion people.
In 2014, Thailand
expects to host close to 890,000 international MICE visitors generating total
revenues of US$2.9 billion.
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment