News this week: The Thailand
Convention and Exhibition Bureau (TCEB) has outlined
a series of MICE strategies in anticipation of the upcoming integration of the
ASEAN Economic Community (AEC) in 2015.
TCEB has proposed three key MICE development plans. The WIN Strategy will focus
on market stimulation, bidding for major events, development of attractive
promotional packages, and appointment of overseas marketing representatives. While
under the PROMOTE Strategy, TCEB will promote participation in Thai trade shows
and organise promotional events including roadshows and networking activities in
targeted markets. Lastly, the DEVELOP Strategy aims to lift the capabilities
and standards among Thai MICE entrepreneurs and venue operators.
Additionally, TCEB, along with the Tourism
Authority of Thailand, Thai Airways and Ratchaprasong Square Trade Association (RSTA), have
recently launched promotional campaign “MICE United” to win back confidence of the
international business community. As part of the campaign, media “fam trips” to
Isan and Chiang Mai were held in August. There are also planned roadshows to
Shanghai and London later this year.
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