News this week: According to media reports, U.S.-based
retailer Walmart has launched
a new B2B e-commerce website to serve India’s small and medium-sized
enterprises (SMEs). The new online service is currently being trialled in
Hyderabad and Lucknow, and is scheduled to run nationwide by early 2015.
The platform
currently serves Walmart’s existing users of its cash-and-carry stores in
India, which is a limited service to registered members. It will also help to
take orders from small business owners that are located more than 20 kilometres
away from Walmart’s retail outlets.
Krish Iyer,
Walmart’s chief executive for India, was quoted saying, “The mandate from
Wal-Mart for me is to focus on the cash-and-carry business. We are into
cash-and-carry for the long-haul and the prize is big. The small mom-and-pop
shops is where the challenge lies in terms of converting them into e-shoppers. A
deliberate effort is required to educate them in the whole process.”
This post is excerpted from BSG's weekly e-newsletter
which is part of our subscription research service, BSG Tracker. Visit our website
to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment