Friday, June 06, 2014

UBM signs MOU with Chengdu Exposition Bureau

News this week: International B2B media group, UBM plc, has signed a strategic cooperation MOU with the Chengdu Exposition Bureau. Under the terms of the MOU, UBM and bureau will cooperate on the exchange of information, talent management and training, and launching international exhibition projects in Chengdu.

The MOU was signed during the 3rd China (Beijing) International Trade in Services Fair, and was attended by Mr Fu Yonglin, Vice Mayor of Chengdu, Tim Cobbold, CEO of UBM plc, Mr Mu Tao, Director of Chengdu Exposition Bureau, Jimé Essink, President & CEO of UBM Asia, and Philip Chapnick, Group Chief Representative of UBM in China.

Mr Mu of the Chengdu Exposition Bureau said, “Chengdu exhibition economy has achieved a leading position in west China; however it is a long journey for Chengdu to become a truly world famous exhibition city. The difference lies in the internalisation level which also means a great growth potential for Chengdu. To strengthen strategic cooperation with world renowned exhibition organizers is another important measure to develop the exhibition economy in Chengdu that will enable Chengdu to leverage the excellent international platforms and exhibition resources, expand international collaboration, bring more international exhibitions and build Chengdu into a famous Chinese exhibition city with international influence.”

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