News this week: International B2B media group, UBM plc, has signed a strategic cooperation MOU with the Chengdu Exposition Bureau. Under the terms
of the MOU, UBM and bureau will cooperate on the exchange of information,
talent management and training, and launching international exhibition projects
in Chengdu.
The MOU was signed
during the 3rd China (Beijing) International Trade in Services Fair, and was attended by Mr Fu Yonglin, Vice
Mayor of Chengdu, Tim Cobbold, CEO of UBM plc, Mr Mu Tao, Director of Chengdu
Exposition Bureau, Jimé Essink, President & CEO of UBM
Asia, and Philip Chapnick,
Group Chief Representative of UBM in China.
Mr Mu of the
Chengdu Exposition Bureau said, “Chengdu exhibition economy has achieved a
leading position in west China; however it is a long journey for Chengdu to
become a truly world famous exhibition city. The difference lies in the
internalisation level which also means a great growth potential for Chengdu. To
strengthen strategic cooperation with world renowned exhibition organizers is
another important measure to develop the exhibition economy in Chengdu that
will enable Chengdu to leverage the excellent international platforms and
exhibition resources, expand international collaboration, bring more
international exhibitions and build Chengdu into a famous Chinese exhibition
city with international influence.”
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