News this week: The Malaysian state of Penang is planning to
set-up its state convention bureau by the end of 2014. The announcement was
first made at the Penang International MICE Conference in January 2013, and is
currently still dependent on the success of hiring of a consultant to start
work in August on formulating its structure and funding.
The bureau will be
named Penang International Convention & Exhibition Bureau (PICEB), and the
hiring of the consultant requires the approval of the chief minister and the
board of directors of Penang Global Tourism. The consultant will be tasked with
drawing-up a structure and a sustainable funding model for PICEB to fund its
team, carry-out marketing and promotional activities and to support the bidding
for business events to Penang.
According to TTG Asia, the Penang state government
will not be providing financial assistance to the bureau, but has pledged to provide
support through other means. The delay in setting-up the bureau was reportedly
the result of a disagreement between MICE industry players and the government
on establishing a sustainable funding model for PICEB.
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