News this week: U.S.-based B2B media firm, Northstar Travel Media,
announced its second Asia acquisition in a month with the purchase of
Singapore-based Web In Travel (WIT), an online community and events
organiser focused on the intersection of travel and technology.
In a deal estimated
to be worth less than US$5 million, WIT’s business portfolio will join Northstar
Travel Media Singapore, a newly formed subsidiary resulting from Northstar’s
purchase of several travel trade magazines from Contineo
Media in March (Contineo
Media was formerly known as Ten Alps Communications).
Yeoh Siew Hoon,
founder and editor of WIT, will become editorial director of Northstar Travel
Media Asia, reporting to Bob Sullivan, executive vice president of Northstar
Travel Media. The remaining WIT team will continue to operate its business as
usual.
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