Friday, April 11, 2014

Northstar acquires Singapore’s WIT

News this week: U.S.-based B2B media firm, Northstar Travel Media, announced its second Asia acquisition in a month with the purchase of Singapore-based Web In Travel (WIT), an online community and events organiser focused on the intersection of travel and technology.

In a deal estimated to be worth less than US$5 million, WIT’s business portfolio will join Northstar Travel Media Singapore, a newly formed subsidiary resulting from Northstar’s purchase of several travel trade magazines from Contineo Media in March (Contineo Media was formerly known as Ten Alps Communications).

Yeoh Siew Hoon, founder and editor of WIT, will become editorial director of Northstar Travel Media Asia, reporting to Bob Sullivan, executive vice president of Northstar Travel Media. The remaining WIT team will continue to operate its business as usual.

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