TCEB unveils plan to boost exhibition industry

News this week: The Thailand Convention & Exhibition Bureau (TCEB) has announced a three-year strategic roadmap for 2013-2015 with an aim for Thailand to become the centre of the exhibition industry of the ASEAN Economic Community (AEC). TCEB expects the Thai exhibition industry to grow by 30% to generate 30 billion Baht (US$975 million) by 2015.

The strategic roadmap highlights TCEB’s different roles over the three year period – starting as a Connector/Facilitator in the first year, and followed by the Marketer/Partner and Creator/Initiator roles. TCEB will help connect and support the private sector to grow their business network, followed by helping operators to promote their business overseas. Finally, TCEB will focus on attracting international organisers to hold mega events and exhibitions in Thailand.

In 2012, TCEB is targeting to generate more than 63 billion Baht (US$2.1 billion) for Thailand by attracting 792,000 participants through MICE events. In 2013, TCEB is allocated with an 870 million Baht (US$28 million) budget from the government to promote the MICE industry – of which over 100 million Baht (US$3.2 million) is set for the Exhibition Department to operate activities and organise mega events.

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