News this week: Alibaba
Group’s B2B e-commerce subsidiary, Alibaba.com,
has launched an offline e-commerce education programme
in partnership with web and graphic design training centre, Web Courses Bangkok, to educate
Thai SMEs on how to improve their export businesses on the platform.
The course is offered for under US$80 and can be completed within
a day. There are two main sections of the course where the first part focuses
on theory, while the second part presents practical applications and offers
feedback on the participants’ business profile.
Alibaba.com’s marketing manager, Rachel Wu, explained at a
launch event earlier this month that only 5.8% of the three million exporting Thai
SMEs conduct business via e-commerce – compared with 42% of exporting Chinese
SMEs being active online. As of June this year, the company reports 249,000
registered users in Thailand, up 22% from the same period last year with
approximately half of these being active members.
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