Friday, November 09, 2012

Reed acquires auto aftermarket event in Shanghai


News this week: Reed Hongda Exhibitions (Henan) Co., Ltd., subsidiary of Reed Exhibitions Greater China, has signed an agreement with Shanghai Gehua Exhibition to acquire a 100% stake and all related assets of the annually-held Shanghai International Auto Decoration Supplies Sourcing Fair (CSAE). Financial terms of the deal were not disclosed.

CSAE was established in 2003 and last took place from 22nd August to 24th August at the Shanghai New International Expo Center (SNIEC). Exhibitor product categories include auto interiors/exteriors, customisation, car care, electronics, appliances, modified cars and parts. The recent edition featured more than 200 local and international exhibitors, with overseas visitor participants from the U.S., Middle East and Europe.

CSAE is the second addition to Reed Greater China’s portfolio of auto aftermarket events. Earlier in June this year, Reed formed a new joint venture, Reed Hongda, to run the Zhengzhou-based China International Automotive Aftermarket Expo & China Auto Accessories Trade Fair (CIAAF).

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