Friday, October 26, 2012

theMICAM to launch in Shanghai

News this week: Footwear event, theMICAM, will launch its first Asian edition – theMICAMshanghai in Shanghai next year as part of theMICAM in the World project. The new event will be organised by ANCI Servizi and in partnership with Fiera Milano and Hannover Milano Fairs Shanghai (HMFS).

The inaugural theMICAMshanghai will be held concurrently with the Shanghai Fashion Week and take place from 9th to 11th April 2013 at the Shanghai Exhibition Center. ANCI Servizi, the Italian Footwear Manufacturers’ Association, expects 200 exhibitors from the footwear and leather goods sector to cover around 6,000 m2 of exhibition space at the event.

Gimmi Baldinini, ANCI vice president and responsible for theMICAM over the World project, said, “The footwear segment exports a large proportion of its production abroad. It is therefore very interesting to participate in events beyond national borders particularly in markets such as China that will continue to grow in an exponential fashion over following years. In particular, the retail market is expected to grow at an annual rate of 20% from 2012 to 2015.”

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