News this week: eMedia Asia Limited, a joint venture between Global Sources and United Business Media (UBM), has acquired Canon Communications Asia Pte. Ltd. and Beijing Reed Advertising Services Co. from UBM’s subsidiary, Canon Communication LLC. The acquisition results in the transfer of two electronics design titles EDN-China and EDN-Asia as well as other associated titles. eMedia Asia will pay a cash consideration of US$4 million for the acquisition.
UBM originally acquired the EDN titles as part of its US$287 million acquisition of Canon Communications last October. UBM reports EDN China and EDNChina.com are ranked amongst the leading publications and websites for China’s electronics design community. There are a reported 400,000 registered online members associated with the EDN title and 40,000 subscribers to its print and digital edition magazine.
Founded in 2000, eMedia Asia serves the China electronic engineering industry with a reported reader base of 1.2 million. EDN China will join an existing portfolio of publications that includes EE Times-China, Electronic Design-China and Electronics Supply & Manufacturing-China.