Saturday, February 23, 2008

Macau update

Thanks to Eddie Choi for his generous post about the UFI Open Seminar in Asia which has seen me over in Macau this week and away from blog posting. I have to agree with his final conclusion: about what he calls "the correct recipe" for an event like this succeeding: "great people mix, very interactive, fabulous location, for a good turnout rate".

The seminar was looking at new exhibition opportunities in Asia with a variety of different formats and speakers varied from Dane Prof. Per Mollerup, the author of Wayshowing, talking about how to organise fairs and venues to help people get the most value out of them to Cybermedia's Pradeep Gupta on the latest developments in IT face-to-face events. It's not often we hear comments about pubic hair trimming in exhibition industry conferences, but Mollerup certainly woke up the audience yesterday with that reference!

Other day one speakers included Brand Events' Chris Hughes, Lee Newton of Media 10, Interads' Rajan Sharma, VNU's David Zhong and Shahin Javidi of Fiera Milano. On Day 2, we also had CMP's Michael Duck, Chen Xianjin from the Shanghai World Expo and Edward Liu of CEMS in Singapore.

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