Wednesday, June 13, 2007

Telegraph got it wrong

It seems that the poor old Daily Torygraph is out of its depth on China and the Internet. After spreading the improbable rumour that Baidu was about to expand into Europe, the Beijing-based search engine has issued a statement saying, "Recent rumors alleging that Baidu.com is expanding into Europe are groundless."

I'm not sure that slow growth Europe really realises how unappealing a place it looks to businesses in China. It's seen as a nice place to go on holiday and buy luxury brands. They can sell washing machines and socks there. But, it's not seen as the market of the future. Why would Baidu be interested in investing there? There may well be good answers to that, but they're not immediately apparent to many companies in China.

P.S. Very pleased to see that Wikipedia seems to have a full list of our favourite Private Eye slang and re-directs a search for "Torygraph" to the correct page.

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