I posted on Friday about the possible challenge to Business Media China's 'new' outdoor advertising activity from Beijing's clampdown on the business. One e-mail comment-er suggests that I may have got it the wrong way round. "I do not think that this will affect bmc – activities", he says, "because they are focused on airports and train stations, not at all on billboards in the streets. Maybe this would be even positive because it reduces the overall number of billboards in the country".
Sounds like a fair point and I pass it on for your consideration. It does mean, though, that BMC is less likely to focus too much on the smaller B2B opportunities as it grapples with the enormous potential of its railway/airport advertising business.
Monday, June 25, 2007
Maybe not ooops...
Posted by Paul Woodward at 8:24 am
Labels: advertising, Business Media China, outdoor
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