Tuesday, February 13, 2007

MacWorld India e-dition

We just wrote about Colin Crawford's posting on the transformation of IDG away from a print-based company (for an interesting perspective on this, see Rex Hammock). Now, we see from the Indian Media Observer, that they're launching MacWorld in India from their relatively new Bangalore operation, IDG India. So much, so dull.

However, the launch will be in electronic format only as a free addition to PC World India. As the screen shot shows, they're launching it next month. I'm not sure how well the reader overlap will work or, for that matter, what Mac penetration into India is like. But, it's certainly a sign of the brave new world of e-led publishing of which Colin speaks.

No comments: