Korean online advertising to hit $1 billion

Posting is patchy as we work our way through a tsunami of project deadlines for which, I dare say, we should be duly grateful.

However, I couldn't resist a quick post on Korea. We don't do too many of those. I see from the FIPP web site that online advertising there is expected to pass through the $1 billion level this year. According to Korea Overture who did the research, that would represent a jump of 15.2% on 2006.

The total Korean advertising market is steady at $7.7 billion. Who is losing? The article doesn't say.

There are now reported to be 35 million Internet users in Korea which is over 70% of the 48 million population.

I shall be back in Seoul the week after next for UFI's annual Asia Seminar. At last count, we had 150 signed up so look pretty much to match the number we had in Hong Kong last year.