Wednesday, December 20, 2006

Departing for pastures greener

This is not directly an Asia story, but we could certainly do with ventures like this in our part of the world as air pollution in particular clouds the Chinese skies. 20+ year B2B media veteran Pete May has announced that he is moving on from Prism to form a new company, Greener World Media. He describes this as "the first media company focused exclusively on the greening of mainstream business". The company will, he says, be exclusively online to start, building on existing websites called Greenbiz.com, Greenerbuildings.com and Climatebiz.com.

Pete and I, like half of the world's B2B media industry it sometimes seems, share common time together at Miller Freeman in the 1990s. Good luck!

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