Tuesday, May 16, 2006

Paid subs in India

ContentSutra reports on a brave effort by the Business Standard - a newspaper in which the FT has a 13% stake - to start collecting subscriptions for some parts of its website. The Rs100 (around US$2) price is in line with magazine pricing in India but, judging from the comments posted with the article, there are some doubts about whether even this low level will be acceptable in ultra price-sensitive India.

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