Millionaire Fair in Shanghai

Last week we talked about the new luxury boat and car show in Hong Kong. We suggested that there would be more of the same to come. No surprise, then, to discover that VNU Exhibitions is linking up with Gijrath Media Groep from the Netherlands to launch the Millionaire Fair in Shanghai.

The event already runs in Amsterdam, Cannes and Moscow and definitely appeals to the world of conspicuous consumption which we are all led to believe characterises the China of today. The organisers might like to know that they have included a picture of Hong Kong, not Shanghai, in their "Facts & Dates" section....perhaps an indicator of where they should be looking. Shanghai remains flavour of the month, particularly in Europe, but Asia's top luxury market by far is Hong Kong. No sales taxes help those millionaires keep their millions as they splash out on the brand names...