IT publishing movie mogul

We were interested to read an Economic Times piece from India which identifies Cybermedia CEO Pradeep Gupta as one of the backers of a major new Indian film, Mangal Pandey —The Rising. Depending on who's history books you read, this covers what the British call the Indian Mutiny and some Indians regard as the first great battle of the Indian independence movement.

Gupta is joined in this venture by a number of senior figures in India's IT industries and the Times article notes:

When it comes to a purely businesslike approach...Kaleidoscope Entertainment is much closer to a tightly-run successful IT company than to a rag-tag Bollywood production house. The carefully-alibrated strategy and execution of the business plan behind Mangal Pandey is clearly helping script the future of Bollywood, Inc.

Gupta's Cybermedia enjoyed its own place in the sun in June when it became the first Indian B2B publisher to list on the Mumbai stock exchanges.