Friday, February 06, 2015
News this week: Last week, Hong Kong-listed, Pico Far East Holdings announced its results for the year ended 31st October 2014. Revenues were US$494 million, up 16% year-on-year. Profit in the year grew 14% to US$31 million. Diluted earnings per share for the year were HK$0.1972 (US$0.025). The management attributed the growth in revenues to the implementation of its Total Brand Activation (TBA) strategy in its exhibition business.
Pico’s largest business segment was its exhibition & event marketing services, which generated revenues of US$356 million, accounting for 72% of total revenues. This represents a 12% increase over the previous year. The remaining revenues were generated through its brand signage & visual identity business (US$61.4 million), the museum, themed environment interior & retail business (US$60.8 million) and its conference & show management business (US$16.1 million).
Lawrence Chia, chairman of Pico, said, “We are delighted about the significant increase in turnover in the second half of 2014. This year, we have made notable breakthroughs by offering a wider spectrum of services like digital marketing and sponsorship activation. We will continue to invest in our people to ensure that the skills of our different specialised teams can meet the ever-changing demands of our different business segments.”