Friday, February 13, 2015
News this week: Earlier this week, NASDAQ-listed Baidu, the leading Chinese-language Internet search provider, reported its results for the fourth quarter and full fiscal year in 2014. Revenues in the year were US$7.9 billion – representing overall growth of 54%. The company posted net income in 2014 of US$2.1 billion, an increase of 25% over the previous year. Diluted earnings per share in the period were RMB 37.32 (US$6.01).
The majority of Baidu’s revenues were generated from its online marketing services. In 2014, the company had about 813,000 active online marketing customers, up 8% compared with 2013. Revenue per customer was US$9,574 in 2014 – representing year-on-year growth of over 40%.
Separately, Baidu announced the company plans to integrate its existing business groups and business units into three major business groups: the mobile service business group, the emerging business group and the search business group.
This post is excerpted from BSG's weekly e-newsletter which is part of our subscription research service, BSG Tracker. Visit our website to find out more about this service. You can also follow us on Twitter for all the latest updates.