Friday, February 13, 2015

Baidu’s revenue jumps 54% in 2014, announces business restructure

News this week: Earlier this week, NASDAQ-listed Baidu, the leading Chinese-language Internet search provider, reported its results for the fourth quarter and full fiscal year in 2014. Revenues in the year were US$7.9 billion – representing overall growth of 54%. The company posted net income in 2014 of US$2.1 billion, an increase of 25% over the previous year. Diluted earnings per share in the period were RMB 37.32 (US$6.01).

The majority of Baidu’s revenues were generated from its online marketing services. In 2014, the company had about 813,000 active online marketing customers, up 8% compared with 2013. Revenue per customer was US$9,574 in 2014 – representing year-on-year growth of over 40%.

Separately, Baidu announced the company plans to integrate its existing business groups and business units into three major business groups: the mobile service business group, the emerging business group and the search business group.

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