Friday, August 22, 2014

TCEB targets Philippines’ MICE travellers

News this week: The Thailand Convention & Exhibition Bureau (TCEB) recently organised a roadshow to the Philippines’ capital to promote bilateral MICE collaboration and trade between the two countries. The bureau launched an exclusive incentive programme, ‘CONNECT Businesses Big Bonus’, to target trade visitors from the Philippines.

Under the incentive programme, trade organisers bringing a group of five or more visitors to trade shows in Thailand are entitled to earn US$100 per visitor if they manage to secure a business matching meeting. Those eligible to enrol include trade promoters, chambers of commerce, trade associations, overseas trade publications, overseas non-profit organisations and MICE travel agents.

TCEB’s president, Mr Nopparat Maythaveekulchai, said, “Following the official bilateral collaboration between TCEB and the PCCI and CCPI last year, Thailand had welcome a total of 25,555 Philippines MICE visitors, generating US$74.36 million revenue into Thai economy, positioning as the ninth highest contributors to the bustling of Thai MICE sector. In term of the exhibition industry, the number of trade visitors from the Philippines also increased 54% since the MOU signing,”

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