News this week: The Thailand Convention & Exhibition Bureau (TCEB) recently organised a roadshow to the
Philippines’ capital to promote bilateral MICE collaboration and trade between the
two countries. The bureau launched an exclusive incentive programme, ‘CONNECT
Businesses Big Bonus’, to target trade visitors from the Philippines.
Under the incentive
programme, trade organisers bringing a group of five or more visitors to trade
shows in Thailand are entitled to earn US$100 per visitor if they manage to
secure a business matching meeting. Those eligible to enrol include trade
promoters, chambers of commerce, trade associations, overseas trade
publications, overseas non-profit organisations and MICE travel agents.
TCEB’s president, Mr
Nopparat Maythaveekulchai, said, “Following the official bilateral
collaboration between TCEB and the PCCI and CCPI last year, Thailand had
welcome a total of 25,555 Philippines MICE visitors, generating US$74.36
million revenue into Thai economy, positioning as the ninth highest
contributors to the bustling of Thai MICE sector. In term of the exhibition
industry, the number of trade visitors from the Philippines also increased 54%
since the MOU signing,”
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