Düsseldorf,
3rd December: Earlier this week, Messe Düsseldorf GmbH, announced
that Messe Düsseldorf Shanghai and the China National Travel
Service Group Corporation (CTS) signed a cooperation agreement.
Messe Düsseldorf, an international
exhibitions organiser, noted that CTS is a key player in the Chinese tourism
industry. The first event held by the new joint venture will be All in Caravanning China 2013.
ALL IN
CARAVANNING was originally launched in Beijing earlier this year – held from
10th to 12th August at the National Agriculture Exhibition Centre. It
featured products for mobile homes, caravans, off-road vehicles, basic
vehicles, as well as auto-tuning, concept cars, customised vehicle
construction, racing cars and accessories.
The inaugural event covered over 20,000 m2
with more than 150 exhibitors. The 2013 edition will be held from 15th
to 17th June, also at the National Agriculture Exhibition Centre in
Beijing
Werner M. Dornscheidt, President & CEO of
Messe Düsseldorf GmbH, commented, “The new joint venture will make it much
easier for our customers to access the Chinese market. It is a consistent part
of our strategy to develop international markets with high-level local partners
for our exhibitors and visitors and thus also to create positive effects in the
opposite direction, for our own events. CTS is one of the biggest players in
the Chinese tourism industry and therefore a most valued partner for our
Caravanning segment.”
This post is excerpted from BSG's weekly
e-newsletter which is part of our subscription research service, BSG Tracker. Visit our
website to find out more about this service. You can also follow us on Twitter
for all the latest updates.
No comments:
Post a Comment