Friday, April 06, 2012

Alibaba launches social shopping platform

News this week: China’s largest e-commerce company, the Alibaba Group, has launched the beta version of its social shopping platform, Fa Xian. The new social shopping platform, a combination of social networking and e-commerce, is reportedly attracting up to 60,000 unique visitors per day.

Similar sites in the U.S. emerged first (Kaboodle and Pinterest). These are social shopping platforms which allow users to post photos of items on virtual pin boards. Other users on the platform can comment on or even purchase those items. Fa Xian’s competitors operating in China include Mogujie, LinkChic and Xinxian.

A director at eTao, Alibaba’s search unit in charge of Fa Xian, said the company has about 10 partners currently and looking to reach 100 by the end of this year.

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