China Digital Trends from AdAge

5 Really Cool Digital Trends Heading to China in 2010 - AdAgeChina - Viewpoint

Great piece here on the AdAge China site which I notice has quietly gone "free to air" (it used to be behind a subs wall). Read the whole piece. It has all sorts of interesting facts to back up the claim that these five will be the key trends next year in the mainland:

1. Apple iPhone Apps
2. Online Games Will Continue to Grow
3. Mobile Social Networking - mobile almost anything I'd say, but they have a good point and some good numbers here.
4. The Shanghai World Expo
5. Augmented Reality - I'm hearing a lot about this at the moment and am not sure I fully understand it or how it will work. But, those out there on the bleeding edge are quite convinced that this is a really important wave and one which will have a big impact on events too.