Monday, December 14, 2009

Harvard and BA on F2F

Now it does seem that BA is about to make it hard for us to follow through on its proposal to get face-to-face with what that great bastion of moderation and toleration the Daily Mail calls its "kamikaze staff" about to go on a merry Christmas strike. However, don't let that detract from this interesting promotion highlight by Fleishman Hilliard's Napoleon Biggs in a post title Forget Facebook, get Face-2-Face! BA is giving away tickets to businesses trying to build their activity through face-to-face sales and marketing activities. Of course, when you'll be able to use them is anybody's guess.

Dig into the BA microsite and you'll come across a report by Harvard Business Review called "Managing Across Distance in Today's Economic Climate: the value of face-to-face communication". As Brussels, only recently free from its straight banana crisis, grapples with the idea of adopting the WWF's proposed 20% reductions in business travel, this will come as a breath of fresh air to those in the events industry.

A couple of highlights from the HBR report's executive summary:

  • Virtually all survey participants (95%) said that face-to-face meetings are a key factor in successfully building and maintaining long-term relationships.
  • 89% agreed that face-to-face meetings are essential for sealing the deal
  • 79% said that in-person meetings are the most effective way to meet new clients to sell business
  • 52% said that restrictions on the number of flights they take for business would hurt their business

Of course, if the airline you want to use is on strike (or, in due course, out of business), it makes taking those flights a bit harder.

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