Tuesday, March 20, 2007

Indian media blossoming

An interesting piece over at contentsutra.com on the size and growth of India's media industries. gives some highlights from the annual FICCI-PWC report which says that the Indian media "industry is currenty at Rs. 43,700 crore, and is expected to grow at a CAGR of 18 percent to touch Rs. 1,00,000 crore by 2011". You've got to love the lakhs and crores; you definitely know you're not in Kansas any more when you start to decipher those. Actually, I've never been in Kansas, but you do know, I'm sure, what I'm getting at....

1 lakh = 100,000
1 crore = 10,000,000

No wonder India produces so many maths wizzes. If I knew my 10 million times table, I'd probably have done altogether better in life.

The full report is apparently due to be released at the upcoming FICCI Frames media and entertainment conference which opens on 26th March. Highlights include a projected 43% CAGR for internet advertising against 13% CAGR for print.

3 comments:

Anonymous said...

Thanks for providing indepth analysis on the subject....I got a chance to meet indian journalist at aquabot when she comes to write an article on pool industry's growth...there's certainly some major acceleration going on in indian plateform....

Anonymous said...

Quality is still a factor. like celebrity marriages....and many such useless topics..See I think that Indian media is staffed by sub-standard people. The best go to Management and Computer Science, Law, etc.. The unemployed lot get into the media. They have a crisis of priority. That is why a purely family matter is given so much of importance.

Anonymous said...

Hii this is sophia Well Indian economy is on the upward swing so does the media and all other sectors...