My crystal ball must have been well polished this week. Chatting in Shanghai this week, I asked a former colleague if he thought the VNU name had any value in the US. He thought it did. I suggested that I thought they'd find Nielsen the more valuable brand. Obviously the US management agreed as we see from this announcement via TradeShowWeek:
VNU has changed its name to the Nielsen Company effective today. Divisions that include exhibitions will be renamed Nielsen Business Media (in the United States), Nielsen Exhibitions Asia and Nielsen Exhibitions Europe. The new name comes from two of the company's well-known assets, ACNielsen and Nielsen Media Research.
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